True incremental sales
Pay-per-sale efficiency
Unprecedented scale
Access to key retailers
with the Ibotta Performance Network.
The Ibotta Performance Network (IPN) allows brands to maximize ROI utilizing pay-per-sale efficiency while delivering digital promotions at unprecedented scale through a network of leading publishers.
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Summer Outlook 2024: Seasonal CPG Trends to Build Your Marketing Strategy
As CPG brands look to maximize incremental sales during the summer months ahead, pay-per-sale strategies can incentivize consumer behavior, driving ...
Read more View all resources2024 Outlook: Bold Predictions for Brands and Retailers
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Brand growth optimized
Reach 91% of American households* through Ibotta’s access to leading retailers, publishers, and owned digital properties. CPG brands on the IPN average 42% of new-to-brand conversions, 50% lift in incremental units sold, and 7X return on ad spend (ROAS) via pay-per-sale efficiency.
*Circana Scan Panel; Total US – All outlets; 52 week ending Nov 2023
42% of conversions new-to-brand
50% lift in incremental units sold
7X return on ad spend (ROAS)
Publisher loyalty unleashed
The IPN partners with 2,400+ leading brands, enabling publishers to deliver 4X more digital offers on a wider range of items. Every day, the IPN consistently provides more than 900 digital offers, translating into an impressive daily savings of over $2,500 for retailers and other publisher partners to seamlessly integrate into their digital offers programs.
4X more national CPG offers
900+ offers available daily
$2,500+ in daily savings for shoppers
Trusted by thousands of partners
Proven partner success
Testimonial
“There’s a whole variety of benefits… Historically, rebates have always been executed post-transaction. The ability for us to show up at the digital shelf and influence purchase behavior is extremely exciting.”
KC Glaser | General Mills
Senior Manager, Loyalty Rewards
Case study
Go-Gurt
45%incremental unit lift
70%purchase cycle decrease
Testimonial
“We are excited to provide an additional innovative option for our customers to help stretch their budgets…Ibotta’s cash back rewards program further complements our continuous efforts to provide financial offerings and rewards to customers.”
Emily Taylor | Dollar General
Executive Vice President & Chief Merchandising Officer
Case study
Toy category
121%lift in daily sales
64%purchase cycle decrease
Testimonial
“Our partnership with Ibotta has allowed us to efficiently and effectively reach the vast universe of Walmart shoppers. We’re excited to be one of the first companies to roll out this important program.”
Michelle Silbey | Nutpods
Senior Director of Marketing
Case study
Oatmeal brand
311%lift in daily sales
70%purchase cycle decrease
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